Businesses excited by Heritage Centre opportunities
The Heritage Centre’s Welcome Days on 21/22 April attracted praise from both Knutsford businesses and families. Visitors were specially intrigued by rarely seen items from the Centre’s local history archives.
Out-of-town organisations included Mere Day Nursery, whose staff immediately identified scope presented by the Millennium Tapestry for craft and learning activities for older infants.
Whilst enjoying light bites donated by the Courtyard Coffee House and Restaurant, guests were able to learn about the Heritage Centre’s range of activities, facilities and plans.
Val Bryant, Heritage Centre Manager and Trustee comments:
“Many people who work in businesses in King Street, Princess Street and the surrounding area commute from outside Knutsford. As a consequence, they have little opportunity for engagement with the town in a meaningful community sense. Informal research indicates the vast majority are unfamiliar with the Tapestry for example.
“Our Welcome Day provided a way of rectifying that. In response to the enthusiasm generated, we are planning ways to drawn people who work but don’t live in Knutsford to see the town’s great masterpiece of communal art.
“The town wants footfall. The more the Heritage Centre can do to project Knutsford’s cultural attractions, the more chance there is for word-of-mouth publicity.
“The more we do to educate people who come to work in the morning and drive off straight afterwards, the more they are likely to spread the word.”
The Heritage Centre used the Welcome Days to launch bespoke greetings cards and similar items featuring specific buildings on the Tapestry.
Val Bryant explains:
“The idea is simple – use the image of your business premises as it appears on the Tapestry for promotional and marketing purposes.
“The value of this was immediately seized upon by the owner of Saks, the new salon opening shortly on Minshull Street. The Centre is providing a high quality digital image of their premises as it appears on the Tapestry.
“It is gratifying to see a business that’s new to the town embracing the opportunity to almost literally stitch itself into the community.”
Knutsford Heritage Centre is also offering greetings cards and pictures for framing of the Tapestry’s depictions of individual houses. Launched at the two Welcome Days, they are now a standard offering obtainable from the Centre’s gift shop.